Breaking into a new industry takes adaptability and a willingness to learn fast, all qualities that Molly Dobbins has brought to her role at Send. Since joining as a Marketing Specialist in 2024, she’s been busy shaping our presence in North America, from building brand recognition to launching webinars that bring industry voices together.
From navigating the challenges of entering a new sector to championing creative campaigns that resonate with customers, Molly brings energy and a flair for communication to everything she does.
For this month’s Q&A, we sat down with Molly to hear about her journey into insurance, her highlights so far, and how she’s helping Send connect with customers in the US and beyond.
Molly, what were you doing before joining Send?
Before Send, I worked as a Marketing Specialist at another B2B company, which was in the business continuity and disaster recovery space. It was definitely a niche industry, but a great experience. I joined when the company had fewer than 15 employees, and by the time I left, it had grown past 100.
That role gave me a strong foundation, I like to describe myself as a “jack of all trades” marketer. I had the chance to dip into all areas of marketing, which helped me figure out what I enjoyed most.
Did you have any impressions of the insurance industry before joining, and have they changed?
Honestly, before joining, I thought insurance was old-school and not all that exciting. I imagined it as a space run by the same crowd, with little innovation.
Since joining Send, my perspective has changed completely. The industry is transforming quickly. At conferences, you see how much focus there is on AI and innovation. Companies are embracing technology to solve real challenges. Sure, some areas are still traditional, but it’s far more forward-looking than I expected.
You’ve been leading marketing for Send in the US. What resonates most with the US audience?
Building brand recognition has been one of our biggest milestones. Just a year ago, Send was still relatively unknown in the US market. Fast forward to today, and our presence is being felt, through consistent webinars, active participation at industry events, and the expansion of our North American team. We’re creating visibility and momentum.
Equally important has been showcasing success stories. Prospects want evidence that we understand their challenges and can deliver measurable results. While confidentiality sometimes prevents us from naming customers outright, sharing real-world outcomes, whether in one-to-one conversations or through case-driven content, has proven powerful. These stories don’t just validate what Send can do; they build trust and credibility in a market where proof matters more than promises
How do US customers approach AI adoption? Is there hesitation?
From what I’ve seen, most companies in the US are open to AI adoption, and that openness is only growing. Yes, there are still businesses that prefer to build their own tools in-house, but the majority now recognise that embracing AI isn’t optional; it’s essential if they don’t want to be left behind.
What makes AI compelling is its ability to take away the repetitive, administrative burden that slows underwriters down. By automating those tasks, it frees them to focus on what they actually love doing, underwriting. It’s about working smarter: giving underwriters the tools to make better decisions, faster, while keeping their expertise at the centre of the process.
In the US, the mindset toward AI feels increasingly positive. Companies see the value in adopting it now, rather than waiting until it’s too late. And the more examples they see of AI delivering real results, the more confident they become in moving forward.
How does Send stand out among other insurtechs?
Aside from the strengths of our product, I genuinely believe our culture sets us apart. The insurtech space can sometimes feel serious and even a little stale, but at Send we deliberately take a different approach. At events, we make sure people notice us and, more importantly, enjoy engaging with us. Whether it’s wearing bold colours that break away from the sea of grey suits, hosting social activities that encourage real conversation, or simply being open and approachable, we aim to create moments that stick with people.
That culture of energy and authenticity runs deeper than event tactics. It’s about building genuine connections, treating every interaction as an opportunity to listen, learn, and share. People remember how you make them feel, and that sense of accessibility and fun is something prospects and partners consistently remark on. In a crowded market, culture becomes a brand advantage, and it’s one that Send embraces fully
What have been some of your highlights at Send so far?
I’ve loved working on our Infuse webinars. Bringing together different industry voices has sparked fascinating conversations, and I’ve learned a lot myself from listening in.
Another highlight has been watching the US team grow. When I first joined, there were only a handful of us, but in the past few months it’s expanded significantly. That growth has been fantastic for collaboration and team building. Even though I work remotely, I’ve never felt disconnected, which says a lot about the culture at Send.
How did you find the recruitment process with Send?
Honestly, the hiring process at Send was a breath of fresh air. Too often, you go through endless applications and multiple interview rounds, only to be ghosted with no feedback. With Send, it was the complete opposite; the process was open, transparent, and professional from the very start. Every interaction felt respectful, and that immediately set the tone for what it would be like to work here.
That early impression has only been reinforced since I joined. The culture is genuinely collaborative, with a team that supports each other and values every voice. It’s rare to find an environment where people are not only talented but also kind, and that combination makes a huge difference day to day.
Marketing insurance technology isn’t easy. How do you make it clear and engaging?
It’s about balance. We create accessible content for non-technical audiences while also producing more complex material for those who want more detail.
On social, we keep things clear and approachable. At events, our team adapts. Whether someone wants a quick, simple demo or an in-depth walkthrough, we meet them where they are. Internally, we’re always refining how we explain complex topics so that they’re understandable without losing substance.
Finally, what advice would you give to someone entering the insurance marketing space?
Be curious and open. This is an industry in transformation, and no two conversations are the same. Ask questions, learn from colleagues and customers, and don’t be afraid to say, “Can you explain that again?”
That’s how you grow, and how you help translate complex technology into real stories that resonate.
Connect with Molly Dobbins on LinkedIn.