At Send, our success is driven by people who combine industry knowledge with a passion for solving complex challenges. Tom Rhoades, Enterprise Solutions Lead, is one of those people. Since joining Send, he’s played a key role in helping customers understand how technology can transform underwriting and streamline the way insurers work.
Tom shares what drew him to Send, how his background in consulting and insurance shapes his approach, and what excites him most about being part of Send’s journey of growth and innovation.
What initially drew you to Send? What stood out about the company?
First and foremost, it was the people. I’d worked with a few of them before, so I already knew the talent that existed here. During the interview process, I met a number of people across the teams and everyone came across as genuinely passionate, down-to-earth, and aligned around a clear vision.
When I asked about Send’s journey and where they were heading, their story really resonated with me. Through my time at Deloitte, I’d seen many of the challenges they were trying to solve, and their approach to tackling them just made sense. It wasn’t only the product that drew me in, it was the people and the purpose behind it.
You’ve spent years in consulting and insurance. How has that experience shaped your work as Enterprise Solutions Lead?
My previous roles gave me a bird’s-eye view of how the entire underwriting value chain works, from the very front end to post-bind processes. Send’s platform sits right in the middle of that, so I already understood where it fits within a carrier’s wider technology ecosystem.
That experience helps me go beyond just talking about the product. It’s about understanding how Send can solve real business problems, not just one-off use cases. Having that holistic view means I can help customers see how Send connects data, process, and people across their operations.
What does a typical day look like for you?
No two days are the same, but most involve a mix of customer engagement and internal collaboration. That could be workshops, tailored demos, or working with customers to dig into the “why” behind their challenges, what problems they’re trying to solve, and how Send can address them.
I also spend time bridging the gap between customer demand and product development, helping ensure that what we build aligns with what the market needs. Part of that involves refining our sales process as we scale.
How do you collaborate with other teams across Send to deliver the best results for customers?
It’s all about breaking down silos and engaging the right people at the right time. We’ve made a real effort to increase in-person collaboration; having sales, product, and delivery teams working more closely together in the office has been a huge benefit.
Being able to overhear a conversation, jump in, and share a quick idea often sparks something valuable. It’s that culture of openness and speed that really helps us deliver better outcomes for customers.
What do you think truly differentiates Send in the market?
From a product perspective, it’s the breadth and integration of what we offer. Many competitors focus on one element, whether that’s workflow, data extraction, or submission ingestion, but Send connects it all together in a single, coherent platform. That’s a huge differentiator.
From a commercial standpoint, our consulting-led approach really sets us apart. We don’t just sell a product; we sit down with customers to understand their business challenges and co-create a solution. That mindset, solving problems rather than pushing software, builds real trust.
Send has seen impressive momentum recently. What do you think is driving that growth?
A few things. The market itself is recognising the value of underwriting workbenches, particularly in a softening market where teams need to do more with less. Send helps carriers boost productivity and efficiency without expanding headcount.
At the same time, our brand awareness has grown significantly over the past year. Our marketing and business development teams have done a fantastic job positioning Send as the go-to name in this space. It’s really the combination of strong positioning and consistent delivery.
As digital transformation continues to redefine the insurance landscape, how do you help customers stay ahead of that curve?
It comes back to that consulting-led engagement. Not every client knows exactly what they need, so we help them understand both the short-term impact and the long-term direction of the market.
We can show them how Send not only fixes today’s legacy challenges but also enables them to adapt to the future, whether that’s API-led placement, data-driven underwriting, or integration with new Lloyd’s market initiatives. We ensure they stay competitive as the industry evolves.
How does Send’s culture compare to other places you’ve worked?
Coming from big corporates, where decisions could take months, Send’s culture feels refreshingly open and fast-moving.
You can have an idea on a Tuesday, speak directly to a founder on Wednesday, and start testing it by the end of the week. That accessibility and empowerment really fuel innovation here; there’s no unnecessary bureaucracy getting in the way.
What’s something people outside of Send might not realise about the company?
Probably how diverse the talent pool is. It’s not just insurtech veterans; we have people from broking, underwriting, consulting, and data backgrounds. That mix of experience brings a lot of depth to how we solve problems.
And the founders are incredibly hands-on. They’re still deeply involved in the product; they built it themselves and continue to contribute to its development. That level of engagement from leadership creates a real sense of ownership and pride across the company.
Finally, what excites you most about Send’s future and the future of the industry?
We’re at such an exciting inflection point as a business. This stage of growth is giving us the scale and momentum to become something truly significant, and it’s amazing to be part of that journey from the inside.
More broadly, the insurance market is inevitably moving toward a data-driven and digitally enabled industry. Even with some delays in market initiatives, the direction of travel is clear; efficiency and automation will define the next decade.
It feels like Send is selling the “pickaxes in the gold rush”. We’re the enabler that helps the industry evolve. That’s a great place to be.
Connect with Tom on LinkedIn here.