Send appoints Will Sparkes as Chief People Officer to drive next phase of talent strategy

16 June 2025 - Leading Insurtech Send Technology Solutions Ltd (Send) has appointed experienced people and culture leader, Will Sparkes, as its new Chief People Officer, to build on the company’s strong employee-focused foundations.

Will brings deep experience in scaling high-performing teams within fast-growing technology businesses, empowering individuals with the tools and support they need to thrive. His previous roles include HR positions at FTSE and Fortune-500 companies, such as Informa and Metlife, as well as several technology start-ups and unicorns undergoing fundraising and international expansion.

In this new role, Will is focused on building Send’s talent strategy, ensuring the international, remote-first team has the right support structures and performance frameworks in place to sustain rapid growth as the business continues to scale at pace.

Commenting on his appointment, Will said:

Everyone at Send is deeply committed to the company’s mission to revolutionise commercial underwriting. That mindset has created a vibrant, engaged team — a strong foundation we can build on to help people grow and thrive. I’m really excited to join Send at this exciting time in its journey, and look forward to using my prior experience to further sharpen our focus on talent development.

Send co-founder and CEO Andy Moss commented:

The collaborative, supportive culture we've built has been fundamental to our success, and it will always be at our core. We’re now focused on enhancing that foundation with structured development pathways and performance frameworks that give every team member a clear vision for their future with us. Will’s years of experience in HR and first-hand experience of working with scale-up businesses like ours make him the perfect choice to support our people as we continue to grow internationally.

Send’s underwriting platform, purpose-built for the commercial and specialty markets, streamlines operations, automates administrative-heavy tasks, and frees up underwriters to focus on core work. The AI-enabled platform already processes over £30bn in GWP.

ENDS

For more information, contact: kplank@fullcirclecomms.co.uk

Notes to Editors:

About Send:

Send is a rapidly growing InsurTech software company with an award-winning underwriting workbench built for the commercial and specialty insurance market. The platform enables insurers and MGAs to write better business faster and become data-driven underwriters. It serves as a unified hub for all data, documentation, and decisions from intake through binding for new business, renewals, and mid-term endorsements.

The SaaS platform brings complex data out of silos into one solution, providing a consolidated view throughout the lifecycle. Its AI-powered automation enables new and mature insurers to gain real-time portfolio insights, improve predictability, and work smarter.

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